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What are gift cards and what are the benefits of offering them in your eCommerce?



What are gift cards and what are the benefits of offering them in your eCommerce?

Do you know about gift cards and their power to help you sell more in both physical and online stores?

There is no doubt that this is a clear resource used by many people who need to give a gift to a friend or family member, who, although they are not sure what to buy for that special person , do know where to buy it.

For this reason, and knowing this, more and more eCommerce are adapting to this “offline” custom, in order to increase their profits by making cash at the end of the month.

In this case, I will focus on defining together what gift cards are in online stores, how to offer them and how to have them available at all times if you have an eCommerce in PrestaShop, so be very careful!

What are gift cards?

gift card is a document that many businesses offer for purchase by their customers, the value of which is redeemable and equivalent to a purchase or contracting of the products or services that the business offers at any given time.

These, as their name suggests, are physically presented in the form of a “card” or “gift card”, which is how you can also see it mentioned, especially in Anglo-Saxon eCommerce.

There are two main types of gift cards: the open (or bank) ones , accepted by the main payment solutions such as Visa, MasterCard and American Express; and the closed (or retail) ones , accepted only in certain businesses.

In this article, we will focus on closed gift cards that can be issued by your own store.

Its use has grown considerably in recent years.

Since its launch, the popularity of gift cards has not stopped growing.

Today we’ll go over their basics to help you determine if they’re a good addition to your online store.

Advantages of using gift cards in online stores

Gift cards are a great option not only for customers, but also for the vendors that sell them, as I’ve been mentioning so far.

Here are some compelling reasons to offer gift cards in your online store:

It is an easy option for the client : he does not need to know the address or tastes of the recipient.

End customers can choose the items they really want , which reduces the number of returns on your website.

Your cash flow will increase: you will receive payment before you even have to ship the product.

They are an easy option, but more personal than giving away money.

With gift cards, new customers who might otherwise be hesitant to buy from your store have a reason to meet you.

Typically, customers pay full price and spend more than the value of the gift card.

Disadvantages of gift cards for online stores

Of course, everything has its pros and cons.

Here are some of the disadvantages of offering gift cards in your store:

More accounting. You will have to post the initial purchase of the gift card, but also the order of the corresponding product, which is when the gift card is actually refunded.

No returns, only exchanges. With most credit card processors, funds can only be returned to the purchaser’s original card. This makes it impossible to issue returns to the gift recipient.

Possible fraud. In some cases, a scammer could buy the gift card and use its full value before you, the seller, realize that the original order was fraudulent.

How to configure gift cards in your PrestaShop store?

Install a gift card module . Although it is impossible to manually create each gift card, since customers buy them with our integrated voucher functions, we have created a module that will help you manage them. Once the gift card module is installed, you can configure it.

Decide the quantities / denominations of the gift cards. You will probably want to offer gift cards with denominations that match your product selection. If the average value of your order is €100, make sure that the amounts of your gift cards reflect this reality. Offering €10 gift cards would not make much sense in this case.

Set the expiration date. Take into account the legislation that regulates this aspect in your country and, if there is no law that requires imposing an expiration date, you can not indicate it, so that the customer feels more temporary freedom to decide on one of your products. And this is only the starting point. There may be other state laws that limit the expiration date.

Facilitate all frequently asked questions about the product in its description. It is not enough just to create the gift card. Be sure to include a link in your footer and try searching for “gift card” in your search engine to make sure it’s easy to find. Next, try promoting the gift card in a carousel on the web or in your gift category.

Launch and promote your gift card.  As it happens with any launch or offer that you have in your business, it is not enough to create it, but you must promote it, placing banners, optimized images and links in highly visible places on your website, to let your visitors see that, if they were looking for a gift for someone special and they can’t decide, the best option may be a gift card redeemable in your eCommerce.

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Traverse City With Moovit



Traverse City With Moovit

When you are looking for a store where you can purchase food and supplies for your pets, PetSmart is a great option. The store offers boarding and grooming services as well as a variety of pet supplies.

Moovit makes public transit easy

Moovit is an application that provides users with the necessary tools to navigate new cities. This includes real time bus and train times, bike routes and other public transportation information. It is a great tool for newcomers to a city, especially students. They can find out the fastest way to get to their destination, including getting off at the right stop.

Moovit also provides step-by-step directions for your trip. It helps you locate the nearest stop to Petsmart and shows the best route for you. You can also save your favorite stops and stations. The app also allows you to generate a QR code for ticket validation.

Another feature of the application is Real Time Status. It is constantly monitoring your bus arrival times and provides critical alerts when your bus will arrive. With this feature, you can plan your trip with confidence. Additionally, the app has a number of other features. Moovit can calculate the cheapest way to get to Petsmart, and it can also provide you with detailed pricing information on public transportation.

If you are not comfortable with the app, you can always visit Moovit’s website to view its comprehensive list of routes. There is also a downloadable map of the city for those who want to get a more accurate representation of the area.


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Rabbit intelligence



Rabbit intelligence

Rabbits have been bred for many years as meat-producing animals. This has favored the appearance of different breeds adapted to the needs of their different places of origin. And the appearance of breeds has in turn caused the appearance of people who began to select for the characteristics of these animals and even to participate in competitions. After this, it was only a matter of time to incorporate these beautiful and intelligent animals as pets.

In general, small breeds or specimens are kept as pets. Until recently, when people thought of a rabbit as a pet, they thought of an animal destined to live locked up in a cage, except for the small periods of time in which it was taken to clean the cage or that the child caressed for a while.

Today, it is still common for people to buy a rabbit thinking that it can be locked in its cage all day and the child will stop asking for the puppy or kitten. But although many poor rabbits spend their entire lives in their cage, it is not fair to the animal.

People have a wrong idea about the character of rabbits and their intelligence. They are shy, scared, silent and quite delicate in their ways, which makes us think that they are just a bag of meat with ears that eats all day, but nothing is further from the truth.

To understand a rabbit, the first thing we must do is stop comparing it with a dog or a cat, or perhaps better yet, what we must do is compare it to see its great differences and thus it is easier for us to understand its behavior.

Rabbit intelligence

After all this it is easy to understand that rabbits will play in a very different way from dogs and cats and that the games we have with dogs and cats, a rabbit will be scared. But that doesn’t mean you can’t play with a rabbit or teach it to do different exercises.

Rabbits, as we have mentioned before, are gregarious animals and not only can they interact with other individuals of their species, but they also need it. Well, since, in most cases, we cannot afford to have a group of rabbits at home, we should replace the rabbits that do not live with him and be the ones who interact with them. It is essential that the rabbit leaves its cage and interacts with us for proper psychological development and for it to have a good quality of life. In addition, the cages where we keep rabbits at home are always too small for them to exercise and the running and jumping that we have mentioned before is another reason for them to get out of the cage.

But all this is not what makes us think that a rabbit should get out of its cage; it could mean that we can’t have rabbits unless we have a really big cage (many square meters) and we can have a group of a relatively large size. The fact that we should allow rabbits out is because, in addition to needing to go out to exercise and socialize with us, it is because they are animals that can perfectly learn to live with us and our belongings without risk (always taking care) of their physical integrity and of our belongings. If letting them out would be risky or destructive (something they are famous for) we couldn’t, and shouldn’t, let them out and maybe we just shouldn’t have them. But like they know how to behave, and they need to get out of the cage too,

Rabbit intelligence level

A young rabbit has a lot of energy and a never-ending need to explore, so it loves to gnaw. As it matures, it breaks this habit, although it will always like to nibble on objects from time to time. Rabbits gnaw on their teeth, which constantly grow throughout their lives, which is why it is so important that they always have hay in their diet. But they also like to bite into non-edible objects to explore through textures and flavors and also because it’s fun!

During these training moments you must pay close attention to the rabbit. Open his cage first and let him out whenever he pleases, but remember to release him in a small spot, so you can have more control over him. If you see a piece of furniture, rugs, or another prohibited object start to gnaw, attract his attention and offer him something better, such as candy or another object you have prepared for him, such as a piece of old carpet, an apple branch, or a piece of wood. bolted to a base so it won’t slip. In addition, you must block their access to the prohibited object so that it ceases to be a temptation.

Something similar can be done if your rabbit likes to dig. You can create a tunnel for him in a corner with some material that he likes, such as carpets or paper. Another idea is to prepare a large enclosed box with an opening on one side for the rabbit to enter and place enough material inside for it to dig. Use something that does not release dust and that is not toxic or dangerous, it can be the same as what you put in the litter box. Rabbits are highly intelligent creatures and they will learn quickly.

How smart are rabbits?

They also need to get out of their cages for socializing and exercise. They like to play. And they need to bite hard to keep their teeth short and healthy. If they grow, take them to the vet. It will cut them. His staple food is hay, so make sure he never misses it. If you don’t like it, try different brands until you find your own.


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US News & World Report has named Peoria as the greatest location to live in Illinois.



US News & World Report has named Peoria as the greatest location to live in Illinois.

Peoria was named the finest location to live in Illinois by a national publication. Peoria outranked the Quad Cities (ranked 53rd), Chicago (ranked 79th), and Rockford to claim the title of 50th best place to live in the United States (127th).

The U.S. News & World Report study examined 150 locations and provided separate lists for the best cities for living, retiring, and saving money. Peoria came in at number nine for least expensive location to live, but only at number 97 for greatest place to retire. The report’s top-rated retirement cities were in Florida, which is where warm weather is thought to raise cities’ rankings for retirement. The rankings were developed through the examination of user feedback and public data, and they take into account the job and housing markets as well as other elements that are related to resident satisfaction, such as crime, resident education levels, and air quality.

Former Journal Star opinion editor Mike Bailey’s study on Peoria provides thorough information about the city, including everything from housing to entertainment.

In this metro area’s gentrified inner neighbourhoods, along its river-view bluff, and in its family-friendly suburban developments, you may buy a lot of house for relatively little money. Rugged old warehouses are being transformed into entertainment hubs where foodies assemble, live music thrives, and loft residences proliferate. The stage is making a comeback in architectural gems.

Every weekend in the summer and fall there is a festival. Basketball for the Bradley Braves is adored. Bikers, boaters, hikers, and hunters are all drawn in by the area’s enormous trail system, park system, and other outdoor attractions. Despite being mostly positive, the report does bring up the high taxes and additional levies that locals must pay. Despite being mostly positive, the report does bring up the high taxes and additional levies that locals must pay. Do you feel like taxes and fees are being tacked on to everything? How Peoria actually uses its funds

The disadvantages of central Illinois are offset by its high taxes as compared to the rest of the country, particularly the property and sales taxes. Stormwater runoff, different services like power, gas, telephone service, and water, as well as lodging, dining, and recreational activities are all subject to additional taxes in Peoria. Additionally, the city levies taxes to pay for pensions for public safety employees and residential rubbish collection.


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